When community editors and marketers publish posts online, it is very important to choose the right picture materials, which can quickly attract attention and increase the community's willingness to share. Kevan Lee, vice president of Buffer, a content platform that helps users synchronize posts on social networking sites such as Facebook and Twitter, pointed out that the overall click-through rate of articles with pictures can be increased by about 94%, and the rate of being shared is also 40% higher.
If you want images to work as they should, in addition to content, it is also a very important step to understand the image specifications required by major social networking sites so that the best parts of the image can be clearly presented. Below has compiled for you the most commonly used specifications and sizes on Facebook and Instagram to help you present the best visual effects on your fan page, group or official Instagram account.
Recommended image sizes for Facebook page and group
There are four most widely used content types on Facebook, profile, page, group, and story. In addition to the original pages and groupsfunctions, companies often use storiesmethods recently. Dynamic functions. Among these three interfaces, what image sizes are required for setting cover photos and posting?
FB page cover photo size
According to Facebook official recommendations,the following are the best sizes (width × height)
- Computer version: 820 × 312 px
- Mobile version: 640 × 360 px
- Minimum requirement: 400 × 150 px
The fastest loading speed is a JPG image file with a size of 851 × 315 px and a file size of less than 100 KB.
FB group cover photo size
- Computer version: 1640 × 856 px, or an aspect ratio of 1.91:1.
- Mobile version: 1640× 664px
In the display screen of the mobile version, the upper and lower 96px of the image will be blocked. Avoid placing important information in these two areas.
Recommended photo size and layout for Facebook post
FB single picture layout
When uploading a single image, the size difference will change the layout of the post.
Share a single image:
To maintain the best image quality, Facebook recommends using photos with a width of 720 px, 960 px or 2048 px, and the file size should not be larger than 100 KB.
Preview image when sharing a link:
It is recommended to use an image with a width of 1080 px or above, and the minimum size requirement is 600 px. As long as the width is greater than 600 px, it will be displayed in a rectangular format of 600 × 315 px, providing a better preview effect than a square format (when the width is less than 600 px).
FB multi-image layout
Sharing multiple pictures: Depending on the number of pictures posted, the system will adjust the layout according to whether the first photo is vertical or horizontal.Facebook story size
Regardless of version, Facebook's story recommend an image size of 1080 ×1920 px.
In 2022, Facebook will launch a new "Story" function, which can publish images in new layouts within 24 hours. According to the recommendations of the well-known image gallery Shutterstock, the size of the mobile and computer versions is also recommended to be (width × height) 1080 × 1920 px.
Common image sizes for Instagram
The content forms commonly used on Instagram are more diverse than those on Facebook. Photos, videos and limited-time updates are all highly used spaces. Below, we give you the most practical size guide for different presentation methods.
Post size
According to the official statement, in order to maintain image quality, the resolution of the uploaded image should be between 320 and 1080 px. As long as the aspect ratio of the photo is between 1.91:1 and 4:5, the clarity after publishing will not be affected. reduce. In numerical terms, the recommended image height is 566 to 1350 px, and the width is 1080 px.
If the image resolution is less than 320 px, the program will automatically enlarge the width to 320 px; similarly, if the image resolution is greater than 1080 px, the program will automatically reduce the width to 1080 px.
Reel size
The website "I am the Editor" managed by Hong Kong community operators shared that when uploading videos on Instagram, the video size should be between 600 and 1080 px, and the ratio must comply with the specifications of 1.91:1 to 9:16. In terms of numbers, the recommended video sizes are 1080 × 1080 px (square) and 1080 × 1920 px.
The video formats are mainly MOV files and MP4 files, the size is limited to 4 GB, and the length is limited to 60 seconds or less.
Story size
"I am the Editor" also mentioned that the limited-time dynamic size is 600 × 1067 px and the aspect ratio is 9:16. The recommended size is 1080 × 1920 px to maintain the clearest presentation of pictures or videos.
