Is Google 2.0 coming? Pichai: There will be major changes in 2025! Behind it comes from "two major thrusts"

Big news from Google! CEO Sundar Pichai recently announced at the DealBook Summit, an annual event hosted by The New York Times, that Google's search engine will launch a major update in 2025. Through AI, the capabilities of search engines will be greatly improved and they can handle more complex problems.

Based on the analysis of many foreign media, Pichai predicted in advance that Google search will undergo major changes, which may be due to two major thrusts: on the one hand, AI has promoted increasingly fierce competition in the search market, and the anti-monopoly wave in recent years may make Google face more Many unfavorable situations.

Aiming at OpenAI and Perplexity! AI search engine competition is fierce

In fact, Google has begun to integrate AI technology into its search platform, including using AI to generate summaries on search results pages and an upgraded version of Google Lens to help users search using videos.

These AI technologies are redefining traditional search functions, allowing users to ask complex questions in a single query without having to split the question into multiple search targets. In addition, Google is also preparing to launch an updated version of Gemini AI to further enhance the search experience.

Pichai emphasized that Google's AI technology comes from the company's own development, unlike Microsoft, which relies on OpenAI, and positioned the company as an innovator in the AI ​​field. Google search has been dominating the market since its launch in 1998, but with the rise of the AI ​​wave, competition in the AI ​​search engine market has become increasingly fierce.

For example, Microsoft has cooperated with OpenAI to significantly improve the performance of the Bing search engine by integrating Copilot. OpenAI has also integrated the new AI search function into ChatGPT and made it available to users. In addition, the emergence of emerging AI search engines such as Perplexity and You.com also poses a challenge to Google's search engine status.

Antitrust wave rises, Google search is attacked by DMA bill

In addition to the increasing number of competitors, forcing Google to quickly introduce newer technologies and application scenarios into its search functions, the antitrust wave that has arisen in recent years is also threatening the search giant.

In addition, the Google search engine also needs to comply with Europe's DMA (Digital Markets Act). This act is mainly to prevent large companies from monopolizing and ensuring that emerging companies can participate in digital market competition. To this end, Google recently announced that it has made more than 20 changes to its search engine, including the introduction of a specialized format to display websites in areas such as flights, hotels, and shopping for free.

By leveraging AI technology, Google will enhance the capabilities of its search engine and is expected to provide a new search experience in 2025 that is more in line with user needs, user-centered, and able to handle complex problems.

Source: The Economic Times, Hindustan Times, The Star