In order to prevent training courses from being too boring, many companies will add gamification elements, hoping to let employees understand the company's products and operations in a more interesting way, and also improve the effectiveness of training. With the widespread application of technology and the increasing trend of remote and hybrid offices, more and more companies are beginning to combine VR and online games for training.
Take KPMG, a multinational tax consulting and accounting services company, as an example. More than 150 types of services are recorded in the employee handbook. In order to encourage employees to become familiar with the company, KPMG launched the "Globerunner" (world travel race) event, which was implemented in 24 offices. Employees who are willing to participate accept the challenge as virtual characters, answer questions to earn "travel points", and list the rankings. List, turning service projects into an interesting question and answer game. The American journal "Business & Society" pointed out that Anhou Jianye found that office employee customers who participated in this training increased by 16%, and the fees charged increased by 25%. , it is obvious that the training effect is excellent.
According to a report by The Wall Street Journal, the American express delivery company UPS and the retail giant Walmart have combined virtual reality (VR). For example, UPS simulates emergencies such as stacked packages or being chased by dogs, while Walmart simulates real customer service scenarios, such as how to show empathy when facing a customer who is in a bad mood when the queue is too long. This immersive approach not only increases interaction, but also helps remote employees quickly master work skills. Andy, former chief learning officer at Walmart. Andy Trainor said: "Compared with traditional training, VR improves employee performance by 10 to 15%."
In addition to using VR, there are also online games. "Business and Society" mentioned that Coca-Cola (Coke) launched the online game "Revenuepoly", directly acting as Coca-Cola's decision-maker, and achieving the goal of increasing revenue by evaluating customer performance and analyzing market dynamics. In the process of playing the game , gradually understand the company's operating model and corporate culture. Home decoration retailer Home Depot uses the mobile game PocketGuide to allow employees to quickly learn about the company's products.
Not only training company-related knowledge, online games can also be used in important courses. For example, corporate data leakage incidents are frequent. In order to build employees' safety awareness, some companies have launched online escape rooms. Participants can choose themes and roles, and the levels are network security challenges such as phishing and hacking attacks. During the game, they learn to identify network threats and gain a deeper understanding of information security related knowledge.
According to a report by Chief Learning Officer, up to 90% of employees believe that gamified training can help improve work efficiency.
Source: Forbes, WSJ, Chief Learning Officer, Business & Society
