OpenAI is short of money, where does the money come from? Product placement and Apple iOS 18.2 may become "two major breakthroughs"

Since its establishment in 2015, OpenAI has attracted a large amount of investment and attention with its breakthrough AI technology. However, as the company expands and operating costs increase, OpenAI has also begun to explore how to expand revenue sources in recent years. In addition to establishing a for-profit subsidiary, OpenAI LP, and establishing a partnership with Microsoft, OpenAI has also expanded its revenue mix in recent years by charging enterprises, developers and personal users through API services, subscription services and other models.

However, these may not be enough. Recently, OpenAI is considering "embedding advertising" in the system and using the advertising model as a new source of revenue, but there is currently no specific implementation plan.

OpenAI wants to embed ads in ChatGPT? Chief Financial Officer: Not ruling it out, but will be cautious

Sarah Friar, chief financial officer of OpenAI, told the Financial Times that although it is still in the discussion stage, OpenAI has not ruled out including advertising in the free version.

Friar emphasized that advertising placement will be carefully considered and special attention will be paid to the impact of advertising on user experience.

Not only that, OpenAI has recently recruited a number of senior managers with advertising experience from technology giants such as Meta and Google, including former Instagram advertising product leader Kevin Weil and former Google search advertising chief Shivakumar Venkataraman shows that OpenAI attaches great importance to the advertising business.

Will Apple's iOS army become a major financial support for OpenAI?

In addition to advertising revenue, OpenAI's other sources of revenue may also come from various mobile devices owned by Apple.

According to a report by Forbes, Apple may add a "daily usage limit" for the ChatGPT service in the iOS 18.2 system update, and require users to choose to upgrade to the paid version of "ChatGPT Plus" or return to the old version. version of the AI model.

In other words, although Apple users can get basic functions for free, they may need to pay more to unlock advanced functions or further expand the scope of use.

According to the release candidate information released by Apple, Apple is expected to support ChatGPT on the iPhone 16 series and iPhone 15 Pro models in iOS 18.2 released on the 9th, US time. Whether an advanced charging model will be adopted in the new version will be known soon.

Although this is expected to expand OpenAI's revenue sources, it may also cause inconvenience to Apple users. "Forbes" analyzed that compared to the current AI services of Google and Samsung Galaxy, which are free, Apple's payment strategy may cause some consumers to be dissatisfied.

Source: Financial Times, Firstpost, Forbes